Ropes in Keerthi Suresh for its newly launched marketing campaign.
The main OTT platform aha, which presents solely native leisure, has partnered with the beverage model Sprite in a co-branded partnership that’s the first of its variety in Telugu-speaking states. The marketing campaign entitled “Friday Night time is ideal with Sprite and aha-100% Telugu Leisure” was launched with the thought to place Sprite as the popular drink throughout aha OTT consumption on Fridays. Shoppers should purchase the Sprite bottles carrying the aha emblem and scan the QR code to entry 24 hrs freed from aha’s limitless leisure. This provide is unique to customers in Andhra Pradesh and Telangana for a restricted interval. The advert movie runs round how Keerthi is dodging her mother or father’s plan of attending a marriage simply to sit back at dwelling watching a film on aha with Sprite. The central perception on this marketing campaign is how essential the Friday repair is for younger customers lately & how aha and Sprite offer you that repair.
Launched with a promise to offer Non-Cease Leisure, this partnership can be instrumental in permitting the viewers in Andhra Pradesh and Telangana to entry the high-quality native content material supplied by aha and expertise the leisure of their native language. Viewers can entry the content material freed from price and watch over 250 movies with Blockbusters akin to Bheemla Nayak, DJ Tillu, sequence, and unique exhibits like Dance Ikon, Unstoppable for the primary 24hrs and later select from the a number of subscriptions presents on the platform ranging from Rs 149.
Commenting on this partnership, Ajit Okay Thakur, CEO, aha, mentioned, “At aha, now we have all the time tried disruptive improvements to achieve our customers and make 100% native leisure accessible. We’re completely happy to accomplice with a number one model like Sprite to convey nice client delight. Our viewers can entry limitless Telugu content material totally free by a mere scan of a QR code on a sprite bottle. We’re assured that with partnerships like this, we are able to convey 100% Telugu leisure nearer to Telugu-speaking audiences the place they’re.”
Talking on the partnership, Nitin Burman, head non-subscription income, aha mentioned, “We’re thrilled to be working with the celebrated beverage model Sprite. Sprite’s presence and robust emphasis on leisure will make it attainable for native client markets to perform by offering acceptable leisure at reasonably priced costs. This collaboration will permit aha subscribers in Telangana and Andhra Pradesh to look at their favorite movies, sequence, and exhibits on aha gold from the consolation of their very own properties.”
Talking on this engagement & co-branded marketing campaign with aha, Keerthy Suresh, mentioned, “I’m excited to be related to aha Telugu. This aha and Sprite partnership is modern and helps Telugu audiences eat far more leisure than earlier than. “
The most recent partnership underscores aha’s goal to entertain the viewers in regional markets and make the app accessible by partnership synergies.