Alitheon, a US-based firm, has developed an modern smartphone app known as FeaturePrint that makes use of the ability of synthetic intelligence (AI) and a cellphone’s digicam to deal with the problem of counterfeit merchandise. With on-line procuring gaining immense recognition, the extent of pretend or reproduction gadgets has turn into a priority for shoppers. Nonetheless, FeaturePrint goals to ease this drawback by enabling customers to rapidly establish the authenticity of a product just by taking a photograph of it.
In keeping with the corporate, not like conventional strategies of figuring out counterfeit merchandise, this app doesn’t depend on specialised sensors, holograms, barcodes, or stickers. As an alternative, it makes use of AI expertise to research small floor particulars of bodily gadgets and converts them into a novel set of mathematical numbers.
This method permits the app to precisely detect, establish, and authenticate merchandise, even when they’re broken or lacking sure elements. It may also be utilized to authenticate high-value gadgets equivalent to gold or vintage watches, which may fetch important sums within the public sale market.
Recognizing the necessity for safety and accountability, the corporate has chosen to not make the app out there by way of public app shops. As an alternative, the corporate has opted for a licensing mannequin for encouraging companies to join the platform and defend themselves from the unfavorable impression of counterfeit gadgets.
This strategic method ensures that the expertise is utilized by those that require it most whereas sustaining management over its implementation. The corporate’s motive is to supply companies with a dependable resolution to fight counterfeit merchandise, doubtlessly saving them from substantial monetary losses.