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Media consulting agency Ormax Media has launched its newest analysis report titled The Ormax Sports activities Viewers Report: 2024. The report relies on India’s largest sports activities analysis, carried out between Nov 2023 and Jan 2024, amongst 12,000 audiences throughout city and rural India. The report covers 21 sports activities, 53 sports activities tournaments, and 52 golf equipment & franchises, aside from a number of features associated to sports activities viewing behaviour of Indian audiences.
As per the report, India’s estimated sports activities viewers base is a staggering 678 million (67.8 crore). Cricket, Soccer & Kabaddi are the highest 3 sports activities, with viewers base of 612, 305 & 208 million respectively.
Talking in regards to the want for the report, Shailesh Kapoor, Founder & CEO – Ormax Media, stated: “With a rise in digital consumption, TV viewership is not an correct approach of estimating sports activities consumption in a big and heterogenous nation like India. This report is part of our initiative to construct trade knowledge utilizing major viewers analysis throughout numerous classes, and is a follow-up to reviews like The Ormax OTT Viewers Report, and Sizing The Cinema.”
In line with the report, Chennai Tremendous Kings, Manchester United and Patna Pirates are the most-recalled franchises in every of the highest 3 sports activities. For IPL, Mumbai Indians and Royal Challengers Bangalore take the second spot, after Chennai Tremendous Kings.
Virat Kohli is the preferred sportsperson in India, whereas MS Dhoni is ranked no. 2, regardless of having retired from skilled cricket. The report has variations in recognition of assorted sports activities tournaments, franchises and gamers by numerous demographic and market segments, corresponding to gender, age, NCCS, pop strata, and states.
Talking in regards to the report, Keerat Grewal, Head – Enterprise Growth (TV, Streaming & Manufacturers), Ormax Media, stated: “The Ormax Sports activities Viewers Report: 2024 appears to be like on the Indian sports activities panorama from an audience-first perspective, and is a complete reckoner for anybody crafting a sports activities monetization, content material or communication technique for the Indian market, starting from broadcasters, franchise homeowners, sports activities, associations, sports activities administration corporations, and advertisers”.
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