WWE is reportedly moving away from the term ‘sports entertainment’

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It wasn’t the first time we’ve heard the phrases “professional wrestling” on WWE programming just lately. With Vince McMahon holding much less and fewer energy on the firm over the previous couple years (all the way down to, as WWE President Nick Khan mentioned in a podcast interview final week, his current “zero, zero, zero” involvement of their enterprise), the ban on that and other terms appears to have been lifted.

That was clear in Michael Cole’s newest excellent call*, this one following WrestleMania XL’s epic main event. Of latest WWE Common champion Cody Rhodes, Cole mentioned:

“He left right here disgruntled, heartbroken, to go create his personal story. And Cody Rhodes got here again right here as a Famous person. Cody Rhodes got here again right here and did one thing that his father, one of many biggest of all-time — the American Dream Dusty Rhodes — may by no means accomplish. Cody Rhodes got here again right here and gained the WWE championship.

“Damnit, I really like skilled wrestling!”

Moments later, Cole’s companions Corey Graves and Pat McAfee would every use the once-verboten phrase. Graves declared that “professional wrestling is again”, to which McAfee would add “professional wrestling is gorgeous”.

Coincidence? Apparently not. Each Fightful Select and Ibou, of WrestlingPurists report their sources inform them WWE is making an effort to go away “sports activities leisure”, the time period McMahon most well-liked rather than “professional wrestling”, behind.

Swearing, blood, and now “skilled wrestling”? It truly is a brand new period at WWE.

* One thing only a few of us anticipated to be saying concerning the veteran announcer a couple of years in the past, whose excellence was shrouded by having Vince screaming in his ear for the primary twenty years and alter of his WWE profession.



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