Cricketer Deepak Chahar launches new brand ‘DNINE Sports’

New Delhi: Cricketer Deepak Chahar has bootstrapped to launch his personal sports activities line, DNINE Sports activities. That is lower than a yr after he launched his fantasy sports activities app. The sports activities line can have an funding of 2.5 crore and can retail merchandise like footwear for cricket, clothes and niknaks, and many others. The corporate will probably be included below the entity LCDC Athletics Non-public Restricted and can have the cricketer and his father Lokendra Singh Chahar as co-founders.

The cricketer informed Mint that for now the corporate just isn’t on the lookout for any exterior funding and will probably see a breakeven in its athletic footwear enterprise by yr two. It is going to additionally retail well being dietary supplements which will probably be made by a 3rd get together, Weolive. Then again, the corporate’s footwear and different gear will probably be made by means of contract producers in Rishikesh and Dehradun.

“The thought was to create inexpensive merchandise for younger and upcoming athletes. Quite a lot of younger cricketers can not afford to spend on good high quality merchandise and that may affect their sport and even trigger accidents,” mentioned the IPL bowler. The model has sponsored some upcoming first-class cricketers and IPL gamers within the sport’s most just lately concluded season and plans to develop its help within the upcoming season. It’s already retailing its merchandise, each on-line and offline.

Chahar seems to be following Virat Kohli who has efficiently arrange a licensee model ‘One8’ together with Cornerstone Sports activities LLP. The licensee manufacturers are within the enterprise of athleisure clothes, fragrances, footwear and eating places and pubs.

Earlier this yr, the cricketer, alongside together with his spouse Jaya Chahar had arrange tech enterprise JCDC Sports activities Non-public Restricted which runs Commerce Fantasy Sport. Jaya mentioned the corporate has acquired about 70,000 natural subscribers. The duo had earmarked 5 crore for this enterprise and is deploying so step by step. The corporate additionally intends so as to add informal sports activities video games to its portfolio now within the coming months. For this enterprise, it expects EBITDA positivity by 2026.

Whereas no overarching knowledge is obtainable, Mint had reported earlier that by 2025, the lads’s and girls’s casual-wear market in India is anticipated to the touch $15 billion, up from $7.7 billion in 2020. ​​ It is usually estimated that the Indian footwear market was valued at 126 crore in 2022, in accordance with the enterprise intelligence web site Statista.

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Up to date: 19 Sep 2023, 04:45 PM IST

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