Google Criticizes European Union’s Digital Markets Act, Warns Of Negative Consequences | Technology News

New Delhi: Latest laws imposed by the European Union (EU) on large tech firms like Google, Apple, and Microsoft have sparked controversy. Google has brazenly criticized the brand new Digital Markets Act (DMA), expressing considerations about its impression on customers and companies.

What Is Google’s Considerations?

In a weblog publish, Adam Cohen, director of financial coverage at Google, voiced the corporate’s dissatisfaction with the DMA. He highlighted the hostile results of Google Search options, notably for flights, lodges, and native companies. (Also Read: Veg Thali Becomes Expensive In March, Non-Veg Cheaper: Check Rates)

Is There Any Impression On Customers?

In accordance with Cohen, the DMA has compelled Google to take away sure helpful options from its search outcomes, corresponding to complete flight info and direct reserving choices for lodges. (Also Read: China May Use AI Content To Influence Lok Sabha Polls, Warns Microsoft Report)

This transformation not solely impacts customers’ entry to info but additionally disrupts direct connections between companies and prospects.

Results On Companies

Cohen emphasised that the DMA has led to a decline in direct reserving clicks for lodges by as a lot as 30%. This forces companies to depend on intermediaries that cost hefty commissions, finally harming small corporations, airways, and native companies.

Cohen On Person Dissatisfaction

Moreover, Cohen famous that customers have expressed dissatisfaction with the adjustments to Google Maps show in search outcomes. Many European customers have raised considerations in regards to the absence of a helpful Google Maps tab, impacting their search expertise.

What Google Stated To Different International locations?

Google issued a warning to different international locations contemplating comparable laws, urging them to rethink. Cohen emphasised that guidelines just like the DMA characterize a big shift in competitors coverage and will have hostile penalties, notably for small companies.