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Laura Coller (pictured), M&C Saatchi Sport & Leisure’s managing director, has been promoted to UK chief government with fast impact.
She is going to now assume management duties throughout the company and its related life-style providing, M&C Saatchi Material, overseeing a staff of greater than 100 artistic comms professionals within the UK and seeking to develop additional the company’s sector specialist supply throughout sport, leisure and tradition.
Coller joined M&C Saatchi Sport & Leisure 15 years in the past, turning into managing director of the agency in December 2023.
She has been a board director for the previous seven years, having led the company’s life-style division and in 2020 overseeing the launch of M&C Saatchi Fabric, of which she turned managing director in 2022.
Beneath Coller’s management, M&C Saatchi stated Material had “advanced into the fastest-growing a part of the Sport & Leisure community”, with purchasers corresponding to The Lego Group, The Coca-Cola Firm and Unilever.
As UK chief government, she is going to report back to Marcus Peffers, who has been M&C Saatchi’s UK group chief government since final September.
Coller’s promotion follows a wave of exits at M&C Saatchi Sport & Leisure after it was introduced in November 2023 that world chief Steve Martin and UK chief Jamie Wynne-Morgan would go away.
This information got here as M&C Saatchi restructured its UK operations, bringing collectively 5 of its key subsidiaries, together with Sport & Leisure, into one “tremendous group”.
In January, one other M&C Saatchi Sport & Leisure duo, co-managing administrators Jodie Fullagar and Wealthy Barker, departed the agency to set up their own.
Since then, the company group has announced former Channel 4 chief marketing officer Zaid Al-Qassab as its new global boss, and Jo Bacon as UK chief executive of M&C Saatchi.
On the most recent appointment, Peffers stated: “For 20 years M&C Saatchi Sport & Leisure has set the trade normal. All through that point, Laura has been instrumental to the company’s sustained success.
“She’s confirmed herself to be an inspirational and visionary chief and I’m delighted that she is stepping as much as take the helm as CEO. Alongside together with her good staff, I’ve little question she’ll take the enterprise to even larger heights.”
Coller stated: “I’m very proud to be working the enterprise I really like and plan to proceed a tradition of creativity, entrepreneurialism, tenacity and excellence, defending the core DNA of the company whereas ushering in a brand new decade.”
She shall be supported by managing companions Ross Watson and Jenny Mitton in sport, and Lois Kettlewell and Nicola Murray in leisure.
Highlights of Coller’s work at M&C Saatchi Sport & Leisure embody main world campaigns for Reebok with Victoria Beckham, Kendrick Lamar, Gigi Hadid and Ariana Grande; launching Cristiano Ronaldo’s CR7 model; and activating work for Adidas with Hailey Bieber and Stormzy.
Marking its twentieth anniversary this yr, M&C Saatchi Sport & Leisure announced in January that it would be rethinking its approach to comms. It vowed to ditch the concept of reaching homogeneous teams of shoppers through conventional fandom advertising, as a substitute aiming to assist manufacturers attain communities of followers through their pursuits and passions.
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