The shocking transfer is a serious assertion of intent from Roku.
Collier will oversee promoting and content material on the digital streaming firm. He’ll run Roku Media globally, managing its advert platform enterprise in addition to content material for Roku’s owned and operated channels, together with the Roku Channel.
Throughout his time with the linear community, which got here largely after the sale of most of twenty first Century Fox to the Walt Disney Firm, he was liable for launching Studio Ramsay World with movie star chef Gordon Ramsay, launching Blockchain Inventive Labs and buying Bento Field Leisure and MarVista Leisure.
Roku more and more has been moving into the unique content material recreation. It acquired the assets of short-lived, shortform service Quibi and employed former ITV America Chief Content material Officer David Eilenberg as Head of Originals.
The corporate has plans to bolster its pipeline of authentic sequence and movies even additional with plans to order round 50 sequence and movies throughout the subsequent two years.
It launched its first characteristic movie – Zoey’s Extraordinary Christmas – in December, a follow-up to the canceled NBC sequence, and earlier this week unveiled plans to have an unique second window, after Spectrum Originals, for Nick Stoller and Carla Kettner’s Florida dramedy Panhandle.
Roku additionally has been staffing up throughout the previous 18 months; Deadline revealed last year that it had employed two executives from Quibi – Colin Davis was tapped as Head of Scripted Originals and Brian Tannenbaum as Head of Various Originals.
Alison Levin, VP, Advert Income and Advertising and marketing Options, Louqman Parampath, VP, Advert Product, Mirjam Laux, VP, Worldwide Promoting and Content material and Rob Holmes, VP, Programming will report back to Collier.
Collier’s rent comes as a part of a trio of strikes for Roku, which additionally sees Mustafa Ozgen and Gidon Katz promoted to President, Units and President, Shopper Expertise respectively.
All three report back to Anthony Wooden, Roku Founder and CEO.
“There’s a great alternative to additional speed up and evolve Roku’s enterprise because the streaming platform constructed for promoting, and Charlie is the perfect individual to assist us capitalize on the second,” stated Wooden. “He’s a confirmed chief who brings huge expertise, a historical past of evolving companies, sturdy inventive instincts, expertise relationships and a monitor document of driving income and progress. He’ll play an integral function in serving to us obtain even larger success as a next-generation media firm.”