Zach Stipe

Zach Stipe

Affiliate AD / Communications

CINCINNATI, Ohio – Longtime College of Cincinnati gross sales and advertising skilled Greg Harrell has been employed by Altius Sports activities Companions (ASP) – the Identify, Picture and Likeness launch program for elite athletics departments – because the full-time, on-campus Common Supervisor of UC Athletics’ unique NIL program. Harrell, who beforehand served in UC’s Workplace of Innovation, will lead the Bearcats’ NIL technique, schooling, and new athlete enterprise alternatives.  
“Now we have an amazing alternative to make an affect on the Bearcats’ NIL efforts and we’re excited to have Greg be a part of our Altius Sports activities Companions group,” mentioned Brittney Whiteside, ASP VP of Collegiate Partnerships. “Greg brings to the function intensive expertise in gross sales, advertising, and strategic partnerships and has invaluable relationships, notably in areas of focus for the NIL operation at Cincinnati.”
In his new place, Harrell’s duties entail overseeing ongoing engagement and NIL help for all college stakeholders. Moreover, he’ll lead identification, facilitation, and implementation of athlete-centered NIL offers together with advertising, private branding, and content material creation methods to help these alternatives. 
“I am very excited to affix this new endeavor with Altius Sports activities Companions and keep proper right here on the College of Cincinnati throughout such a transformative time in school athletics. UC is a particular place with exceptional momentum. I can not wait to work on tasks day-after-day that may improve the student-athlete expertise right here in Cincinnati,” mentioned Harrell. 
Launched in July with universities including full-time, educated ASP personnel on campus, the GM Program centralizes NIL help providers as a standalone vertical inside athletics departments. This system consists of complete schooling of all stakeholders, in addition to a custom-made method for every division in straight sourcing NIL offers based mostly on institutional danger tolerance and relevant guidelines. 
“We’re thrilled to welcome Greg as our Altius GM and associate,” mentioned Cincinnati Director of Athletics John Cunningham. “Greg’s huge expertise in gross sales, advertising and income era, each at UC and with skilled sports activities, make him the proper match to steer Identify, Picture and Likeness efforts on our campus and join student-athletes to our neighborhood and enterprise leaders.” 
In his prior function, he managed incoming partnership alternatives and growing relationships with native enterprise and know-how leaders. Harrell contributed almost six years as senior director of ticket gross sales and repair with FC Cincinnati of Main League Soccer. A member of the UC Sport Administration Advisory Board, Harrell additionally served in group ticket gross sales, income era and job improvement positions on the College of Cincinnati. 
Because the panorama shifts to colleges rising holistic help providers for athletes in figuring out and sourcing NIL offers, there are quite a few advantages from having personnel recruited, vetted, employed, educated, and managed by ASP on campus, in collaboration with institutional companions. ASP personnel provide the good thing about understanding the nationwide panorama and lowering legal responsibility for varsity involvement as ASP can leverage its unequalled expertise in licensing, sponsorship, brokers, employment, labor, collective bargaining, Title IX, and different impending points.  
These all in favour of connecting with Bearcat student-athletes on NIL alternatives could full the NIL interest form or contact [email protected]


About Cincinnati Athletics
The College of Cincinnati Division of Athletics competes on the highest degree of intercollegiate athletics with the imaginative and prescient to achieve Subsequent Degree Success for all 18 varsity groups and greater than 500 student-athletes. The Bearcats have a proud athletics historical past, profitable eight nationwide championships and 117 convention titles. The Cincinnati males’s basketball group is among the many 15 winningest packages all-time, whereas the soccer group turned the primary American Athletic Convention program to compete within the School Soccer Playoff in 2021. Olympic gold medalist volleyball participant Jordan Thompson, NBA Corridor of Famer Oscar Robertson and Main League Baseball legend Sandy Koufax are among the many a number of luminaries who’ve competed as Bearcats.  UC student-athletes collectively posted a 3.369 total GPA within the spring of 2021 with 77 p.c incomes spots on the Honor Roll, whereas six student-athletes collected CoSIDA Educational All-America accolades. Beneath the management of Director of Athletics John Cunningham, and supported by greater than 150 full-time workers membersUC Athletics’ mission is to join our neighborhood, improve our College and affect the lives of student-athletes as they put together to alter the world on and off the sphere. 

About Altius Sports activities Companions

Altius Sports activities Companions (ASP) is a number one NIL launch platform and exterior innovation division that delivers consulting, strategic planning, compliance help and schooling to its purchasers. An official associate of premier collegiate athletic departments and sports activities properties, ASP gives strategic options on matters starting from NIL to the shifting panorama of employment and media rights inside school athletics. ASP presently represents athletics departments at Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi State, Nebraska, Northwestern, North Carolina, Oklahoma, Oklahoma State, Oregon State, Penn State, South Carolina, USC, Tennessee, Texas, Villanova, Virginia, and Wisconsin. ASP has additionally partnered with Ladies Leaders in School Sports activities. Offering all stakeholders – athletics departments, coaches, and school athletes – with assets they should thrive within the new age of school athletics, ASP leverages its deep reservoir of sports activities enterprise sophistication to assist these impacted to organize and excel. It has constructed a group of cross-disciplinary leaders to achieve greater ranges of schooling, greater entry to alternatives and better requirements of excellence. 

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