Here’s how technology and innovation are driving the growth of Arista Vault, India’s first smart luggage brand

It was a crisp winter night in October 2017 when Purvi Roy, an ace designer who studied at Nuova Accademia di Belle Arti in Milan, offered her excessive trend fall winter assortment – Warriors Alley- at India Runway Week. The gathering was highly effective and the present was an awesome success. On the after-party, she crossed paths with Colonel Krishan Kumar Singh and finance professional Atul Gupta.

After a short dialog with Purvi, the Colonel steered that possibly it was time for her to do one thing for the common lots which might serve a bigger objective. They started brainstorming and after a lot deliberation, arduous work, and perseverance Arista Vault was born.

Arista Vault is an progressive tech firm creating concept-based merchandise to make human life straightforward, easy, and secure. The corporate is headquartered in Delhi with workplaces in Gurugram, Bengaluru, Kolkata and Goa. One in every of their first choices was a sensible pockets with inbuilt anti-theft and anti-loss options, that might preserve your most useful belongings secure and guarded whereas travelling.

“Arista is a Sanskrit phrase meaning ‘unharmed’ or most secure, and vault is a secure. We significantly selected a Sanskrit phrase for the identify as a result of whereas we go international it’ll at all times depict the roots that are Indian; so Arista Vault is a proud Made in India model,” reveals Purvi.

As a D2C model, it’s also India’s first good baggage firm having filed six patents with considered one of them being an internationally revealed patent. The corporate is the proper amalgamation of indigenous know-how and in-house design that makes an attempt to make prospects really feel the luxurious in addition to the protection of carrying a sensible pockets.

Backed by Purvi’s years of information and expertise as a designer, the pockets whereas being the very best at know-how additionally has the slimmest silhouette which supplies it a really luxurious look, making it an awesome gifting product. Purvi at all times wished to make it possible for the aesthetics of the product felt opulent, therefore it has a jewel packaging with a matte-finished field.

The emblem which is an influence button inside a hexagon has a contact of gold to it, symbolic of a way of satisfaction and luxurious. So you’ve got a luxurious feeling while you personal an Arista Vault good pockets together with full safety of your pockets and its belongings.

Making traveller’s life hassle-free

Should you had a penny for each time your coronary heart skipped a beat when you frantically searched your pockets pondering you had misplaced your pockets, you’d most likely beat Elon Musk’s wealth!

Whereas that may be a far-fetched actuality, safeguarding your pockets will not be. Arista’s Sensible Pockets, with its many options, provides prospects the reduction to journey hassle-free even in crowded areas like trains and buses. The pockets has an influence button which when pressed prompts its options.


Its most important USP is the anti-loss and anti-theft options. It comes with an abundance of applied sciences akin to an anti-theft alarm, built-in energy financial institution, two-way tracker, distant selfie characteristic, RFID safety. The pockets additionally has a 20-meter separation alarm with two-way connectivity to your cell phone. This fashion the cellphone can ring the pockets and vice versa. This characteristic particularly turns out to be useful in case your cellphone is both misplaced or stolen.

To allow such a excessive degree of know-how in a product so simple as a pockets would imply a devoted quantity of analysis and improvement.

“We’re backed by the Ministry of Electronics and Info Know-how and have been incubated on the Electropreneur park and IIITD. We work in two world-class labs – Energy lab and Fab Lab, which have state-of-the-art know-how the place the design, analysis, and know-how integration are accomplished. We even have a devoted tannery and product design manufacturing unit the place the mixing of know-how is completed into the product after three layers of high quality management,” Purvi says.

Together with know-how and design, the co-founders have been clear on sustaining the very best degree of security for the good wallets. Therefore all wallets are ISO licensed with their privateness coverage in compliance with the IT Act of the Authorities. As of the final quarter of this 12 months, 6,000 good wallets have been offered amounting to Rs 2.6 crore.

Challenges alongside the way in which

It’s the trailblazing know-how that makes the good wallets of Arista Vault stand out. However this know-how was not straightforward to develop. Purvi says that it took over a 12 months of R&D to develop a prototype lastly, however by this time all of the seed fund had been exhausted.

“We knew we had an awesome product however for additional analysis, innovation and product advertising extra capital was wanted. So all of the three founders determined to place their financial savings and I supported the corporate with the earnings of my trend enterprise that had initially incubated Arista Vault,” Purvi provides.

The corporate ran a pilot of their wallets on Amazon Launchpad and people have been all offered out inside three days. They used all of the suggestions acquired to additional enhance the product. The turning level of their entrepreneurial journey got here in 2019 when the corporate bought funding and help from the Ministry of Electronics & Info Know-how underneath Electronics System Design & Manufacturing (ESDM), with Software program Know-how Parks of India (STPI) & Electropreneur Park.

Utilizing this help, Arista Vault was in a position to scale their enterprise sustainably to construct world-class good wallets that ultimately bought them recognition from Amazon with the Viewer’s Alternative award as an Rising Model in 2019. In 2021, the corporate acquired the distinguished Star award for Most Progressive Model Yr. They have been additionally in a position to enter the worldwide market by exporting their merchandise to Germany, Chile, Dubai, and different gulf nations and at last to the USA.

This 12 months the corporate achieved a significant milestone in its journey when it turned one of many few good baggage manufacturers in India to lift funding from Germany-based MainStage Angel Community and UK-based Pontaq VC.

Establishing itself in a brand new section

Purvi says that whereas the funding was an awesome enhance each financially and morally, the true journey of the corporate has begun now. The capital raised is getting used to scale the enterprise and set up itself as a market chief in a reasonably new section of good baggage.

To do that, the corporate has grown its distribution mannequin and channel companions to cowl varied cities throughout the nation the place Arista Vault merchandise are being offered in a brick-and-mortar mannequin. They’ve solid partnerships with related stakeholders just like the Goa authorities to enter the journey and tourism sector as properly, with their good merchandise.

In October when Prime Minister Narendra Modi launched 5G companies in India, Arista Vault was one of many few tech firms to exhibit their good merchandise. They’re additionally developing with a collection of 5G-implemented merchandise.


Going forward, the corporate needs to construct a powerful presence within the good baggage market in a B2B mannequin. For that, they just lately launched their Switch2Smart vary which has a wide range of good enterprise luggage, enterprise trolleys, laptop computer luggage and file holders. These luggage have options like GPS stay and misplaced location which makes it virtually unattainable for them to be misplaced or stolen. Additionally they produce other options like good charging for cellphones, geofencing and anti-skimming.

“These days from our houses to watches, the whole lot is sensible. So why ought to our luggage be left behind? The Switch2Smart vary of Arista Vault will give travellers the luxurious to be free and never fear about their baggage,” Purvi says. The corporate has already began producing gross sales with B2B orders displayed in DIW 2022 Reward Expo.

In FY 2020-2021, the corporate generated income of Rs 3.59 crore and now they’re properly on their strategy to reaching Rs 12-15 crore on this monetary 12 months exhibiting greater than 4X development in enterprise.

Together with the gross sales generated on Amazon, Flipkart and their very own web site, this festive season Arista Vault additionally bought into company gifting for events like Diwali and has accomplished bulk orders from firms akin to Bharati Cement, Mitsubishi, and many others. Additionally they just lately began with within the US and UAE.

“Going ahead, each B2B and B2C have their particular areas to serve. Our merchandise are progressive and new and require client consciousness which is feasible primarily by way of B2C. Nonetheless at a sure degree to achieve a wider viewers, B2B is a most well-liked mode of enterprise,” Purvi provides.

Arista Vault goals to ascertain itself as a market chief within the good baggage class by bringing revolutionary know-how to wallets, enterprise luggage, journey backpacks and far more. Within the coming 12 months, they want to strengthen their model presence in India in addition to overseas by launching one other 15 product classes worldwide.

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