Liverpool expands partnership with NFT fantasy sports startup Sorare

FILE PHOT: Soccer Soccer – Premier League – Liverpool v Newcastle United – Anfield, Liverpool, Britain – August 31, 2022 A Liverpool flag is pictured earlier than the match REUTERS/Phil Noble

LONDON, Sept 22 (Reuters) – Liverpool soccer membership is deepening its ties with the crypto world by increasing a partnership with French blockchain-based sports activities startup Sorare, the corporate mentioned in a press release on Thursday.

Sorare, whose on-line fantasy sports activities sport includes the sale of licensed digital sports activities playing cards which gamers can use to construct groups which compete towards one another, mentioned it had an unique multi-year partnership with Liverpool to create content material and experiences for followers.

The playing cards for the sport are purchased and traded within the type of non-fungible tokens (NFTs), a type of crypto asset which information the possession standing of digital items on the blockchain. read more

A 2021 deal noticed Liverpool playing cards launched on the platform and the brand new deal will see perks equivalent to Liverpool stadium visits, match day experiences, merchandise and video content material being provided as prizes for winners of the web sport, Sorare mentioned.

Sports activities-related collectibles proved a preferred sort of NFT because the digital belongings market exploded right into a multibillion-dollar business final yr, though the frenzy has cooled in latest months. read more

The common sale worth of a Sorare NFT in August was $86.14, down from a peak of round $280 in March final yr, in accordance with market tracker CryptoSlam.

Britain’s playing watchdog is investigating Sorare to evaluate whether or not its sport quantities to playing. A spokesperson for Sorare mentioned that this was “not related” to the partnership with Liverpool. read more

“Sorare stays very assured it doesn’t supply any types of playing, and this has been confirmed by knowledgeable authorized opinions at each stage because the firm was based, together with when signing new partnerships,” the spokesperson mentioned.

Sorare says it has over 2 million customers worldwide and partnerships with greater than 280 million sports activities organisations, together with Main League Baseball in the USA and UK soccer golf equipment. read more

Reporting by Elizabeth Howcroft; Enhancing by Emelia Sithole-Matarise

Our Requirements: The Thomson Reuters Trust Principles.