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TikTok is returning because the official leisure associate for this 12 months’s Eurovision Song Contest.
This marks the social media platform’s third 12 months teaming up with Eurovision, the world’s largest music occasion. This 12 months’s Tune Contest is happening in Malmö, Sweden, the place 37 international locations will put their finest musical representatives ahead in a worldwide music competitors.
“Because the official leisure associate, TikTok is the go-to vacation spot for all issues Eurovision. With unique entry and behind-the-scenes content material, TikTok has reimagined the way in which the world’s largest dwell music occasion is skilled and celebrated,” a press launch from TikTok reads. “Now gearing as much as elevate the fan expertise to new heights, customers can seek for the devoted hashtag #Eurovision2024, which is able to unlock a treasure trove of unique content material, taking them deeper into the center of the competition.”
Over 589,000 TikTok movies have already been created with the hashtag #Eurovision, highlighting the group’s anticipation for the competition, which kicks off on Might 7. This 12 months’s Eurovision returns to Sweden, which received final 12 months with Loreen’s “Tattoo.” The nation produced one in every of Eurovision’s most profitable winners 50 years in the past in ABBA, whose music “Waterloo” took residence the prize. Sweden’s entry this 12 months is the dance-pop duo Marcus & Martinus with their music “Unforgettable.”
This 12 months’s taking part international locations in Eurovision embrace Albania, Armenia, Australia, Austria, Azerbaijan, Belgium, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Iceland, Eire, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, the Netherlands, Norway, Poland, Portugal, San Marino, Serbia, Slovenia, Spain, Sweden, Switzerland, Ukraine and the UK.
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