NOVA Leisure introduced the launch of a brand new co-marketing marketing campaign with Amazon Alexa, designed to teach audiences on the benefit and accessibility of NOVA’s content material by Alexa-enabled gadgets, ranging from 4 October.
In an Australian industry-first, NOVA Leisure will companion with Amazon Alexa to showcase the benefit of accessing NOVA’s full audio providing throughout radio, streaming and podcasts through voice.
The marketing campaign will use artistic and media placements designed to showcase the on a regular basis events that drive audio consumption through Alexa.
Adam Johnson, NOVA Entertainment’s chief development officer, stated: “Having already labored with Amazon on quite a lot of initiatives, once they approached us with the chance to collaborate on a co-marketing marketing campaign it was one other nice second for the manufacturers to come back collectively to additional develop this rising method of listening and to indicate Australians how simply they will use their voice to entry audio content material all through the day.
“Bringing Nova, Clean FM and the Nova Podcast Community collectively for the primary time, this can be a enjoyable marketing campaign the place Alexa is at all times available to combine our manufacturers and our presenters within the lives of our listeners.”
Australians throughout the nation interact with audio all through their day to assist entertain, encourage, educate and distract.
With sensible speaker possession rising 28% year-on-year (now roughly 7.2 million individuals in Australia) and digital audio listening rising 47% since 2018 this can be a booming class.
Given the quantity of selection and channels accessible, NOVA Leisure and Amazon Alexa are dedicated to creating entry to in style NOVA exhibits, music and podcasts as straightforward as potential for listeners.
The marketing campaign artistic, that includes Kate Ritchie, Tim Blackwell and Joel Creasey from Nova’s Kate, Tim & Joel drive present, Clean FM night announcer Cameron Daddo, Nova’s breakfast exhibits across the nation and Nova Podcast host Tanya Hennessy, will run throughout broadcast video on-demand, on-line video, socials, OOH, radio (broadcast and streaming) and podcasts.
Kate Burleigh, nation supervisor for Amazon Alexa, Australia and New Zealand, stated: “Since sensible audio system launched in Australia a number of years in the past, development in radio and podcast listening at house considerably elevated as Aussies found a brand new technique to hearken to audio content material.
“Our partnership with NOVA demonstrates the dedication and focus each manufacturers place on delivering sensible listening experiences that delight our clients, each time they need it, just by asking Alexa.”
This new marketing campaign builds on NOVA Leisure’s current partnership with Amazon Alexa, which highlighted the chance introduced by the expansion of sensible speaker possession and digital audio listening.
The built-in platform partnership noticed Amazon Alexa assist the extension of NOVA Leisure’s Clean FM model throughout all of Australia, delivering the favored ‘clean stars’ promotion nationally for the primary time.
With the assistance of Alexa, Clean FM listeners learnt how one can interact with their Amazon Echo machine whereas having fun with their favorite ‘really feel good’ station.
Prime picture: Nova’s drive present hosts Kate Ritchie, Tim Blackwell and Joel Creasey