Reliance to launch popular corn chips Alan’s Bugles in India

Reliance Retail Ventures’ FMCG arm and its wholly-owned subsidiary Reliance Shopper Merchandise (RCPL) introduced on Friday that it’ll launch fashionable corn chips snacks Alan’s Bugles in India. It’s a fashionable snack in international markets such because the UK, UK and the Center East. With this, the corporate will foray into the western snacks class.

Bugles snacks model has a wealthy heritage of over 50 years and is owned by Common Mills. Minneapolis-based Common Mills’ portfolio consists of fashionable manufacturers similar to Pillsbury, Betty Crocker, Nature Valley, Haagen-Dazs, Cheerios, Previous El Paso, Annie’s, Wanchai Ferry and extra.

RCPL mentioned in an announcement that they need the “aspirational Indian” to style and revel in premium choices. “We intend to actively take part within the rising western snacks market with higher deal with style profile and total expertise,” it mentioned, including that it goals to increase its footprint within the FMCG market.

Alan’s Bugles chips will likely be out there at a pocket-friendly worth level, beginning at Rs 10 for flavours similar to Authentic (Salted), Tomato and Cheese.

Sheshadri Savalgi, Finance Director at Common Mills India, mentioned, “Common Mills is thrilled to have one among its most globally beloved manufacturers – Bugles in India. Bugles are iconic cone-shaped corn chips with a light-weight and ethereal crunch. What began in 1964 as the primary scrumptious horn-shaped corn chip, has expanded throughout the globe.”

The launch of the chips will begin from Kerala and regularly increase throughout India. RCPL’s FMCG portfolio consists of choices similar to Campa, Sosyo and Raskik, in addition to each day necessities underneath Independence, confectionery underneath Toffeeman, biscuits underneath Maliban and residential and private care vary underneath Glimmer and Dozo.

On Thursday, the corporate introduced the completion of its acquisition of 51 per cent stake in Lotus Chocolate Firm that manufactures candies, cocoa merchandise and cocoa derivatives, and provides its merchandise to chocolate makers and customers the world over.

Additionally learn: Reliance completes acquisition of 51% stake in Lotus Chocolate Company

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