WASHINGTON and NEW YORK, Sept. 23, 2022 /PRNewswire/ — D.C. based mostly firm, Solace Sports activities and Leisure (“Solace”), has partnered with new Miami based mostly sports activities tech firm, JRZY, to supply its purchasers alternatives to create strategic model partnerships.
“We consider in JRZY’s product, it is mission, and the folks behind the platform,” mentioned Folasade Omogun, Solace co-founder and head of its sports activities division. “That is an unbelievable platform for our athlete purchasers to create their very own entrepreneurial alternatives.”
Along with the announcement of the partnership between Solace and JRZY, the 2 firms additionally not too long ago reached a deal the place Solace consumer, Larry Moreno, will turn into the primary NCAA student-athlete to signal an NIL cope with JRZY. St. Francis Brooklyn star guard, Moreno, gained nationwide consideration when a NY Post article featured him and his capability to make basketball trick photographs. Since then, Moreno has amassed a fan base and has been featured on the Instagram accounts of ESPN’s Sports activities Middle, the Extra time, and FIBA. Moreno will be a part of System 3 Driver, Amna Al Qubasi; Olympic Boxer, Troy Isley; WNBA participant, Stephanie Watts, and KC Present Midfielder, Chardonnay Curran, as a JRZY branded athlete.
“Anytime you could have unbelievable athletes like Larry who’ve labored exhausting to construct their manufacturers, you need to put them in positions to create strategic model partnerships that align with their core values,” mentioned Terence Davis, Solace co-founder and head of leisure. “JRZY’s platforms does simply that.”
Solace additionally not too long ago introduced Moreno’s NIL cope with New York based mostly shoe attire firm, SolePack. SolePack, as seen in Advanced, Males’s Well being, GQ, and the NBA Retailer, not too long ago introduced its partnership with Moreno and with Minnesota Timberwolves ahead, Taurean Prince.
“We’re enthusiastic about all the partnerships that we’re constructing,” Omogun mentioned. “They’re all for the development of our purchasers’ manufacturers and careers.”
Solace is minority owned sports activities and leisure company based mostly in D.C.
JRZY is an EndeavorLAB sports activities tech firm created to offer athletes a platform to manage how they market their manufacturers.
SolePack is a New York based mostly shoe attire firm that makes a speciality of creating ergonomic transport baggage for athletes’ sneakers.
SOURCE Solace Sports activities and Leisure