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EXCLUSIVE: Grammy-winning singer-songwriter, actress and creator Fantasia Barrino (The Color Purple) is launching Rock Soul Productions, an leisure firm shaped in partnership with dwell occasion producer and artist supervisor Yvonne McNair. Headquartered in Charlotte, NC, Rock Soul is a full-service operation with divisions centered within the areas of administration, manufacturing and leisure ventures.
With Fantasia serving as CEO and McNair as president, Rock Soul seeks to be “the intersection the place creativity and excellence in leisure meet.” Providing complete administration providers — from strategic profession planning to model growth and past tailor-made to every artist’s distinctive imaginative and prescient and targets — Rock Soul is dedicated to investing in expertise and turning into the last word useful resource in discovering, growing and elevating artists to new heights of their careers. The corporate will even give attention to creating audience-driven experiences by dwell occasions, movie and TV alternatives, and digital content material.
As this yr marks Fantasia’s twentieth anniversary within the leisure business, Rock Soul is a milestone subsequent step. The artist-owned and -run firm additional extends her star energy and established success in music, movie and TV and can enable her and McNair to empower different artists and creatives within the ever-evolving music and leisure panorama.
“The formation of Rock Soul looks like a pure development for me personally. It’s the manifestation of my evolution as an artist, a inventive and a businesswoman,” mentioned Fantasia. “After 20 years, you may’t assist however to take inventory and look again in any respect the issues you’ve gotten completed, and I wished to make use of these experiences to tell my alternatives going ahead. Advocating for myself and different artists to change into the change brokers in telling their very own tales and taking the reins in shaping their very own narrative and success is what I’m enthusiastic about. I’m additionally so excited to manage and form the artwork and leisure experiences that we are going to be sharing with the world.
“Yvonne is the proper associate for me to embark on this journey with as I shortly realized that she is an actual dynamo, and I knew that I wished that form of visionary pondering on the desk with me. With Rock Soul Productions, we’re creating one thing highly effective, and we intention to the touch each side of leisure.”
After initially crossing paths greater than 12 years in the past, Fantasia and McNair linked after they joined Sigma Gamma Rho as line sisters in November 2022. The pair additional synced over their respective experiences within the leisure business.
“Fantasia isn’t solely a once-in-a-lifetime form of expertise, however she can also be an extremely savvy businesswoman,” mentioned McNair. “As an artist on the prime of her craft, she brings a singularly distinctive perspective to Rock Soul Productions that actually units us aside. For me, as a dwell occasion producer and entrepreneur for over 20 years, that is the dream realized. Rock Soul presents a possibility for us to construct one thing new and progressive that breaks up the normal fashions and business requirements. We’re dedicated to creating a constructive influence by our work, upholding the best requirements of integrity in every part we do and guaranteeing that every creation leaves an enduring impression on our audiences. With this firm, we’ll proceed to push boundaries, ignite imaginations, and form the way forward for leisure. I’m extremely proud to associate with Fantasia to carry the Rock Soul expertise to life.”
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