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Chrome Studios, the leisure arm of London and Los Angeles-based, branded content material and commercials enterprise Chrome Productions, has introduced a transfer into unscripted leisure and has employed Bri Marzigliano as VP, Growth to spearhead the push.
Chrome Studios will produce premium character-focused leisure throughout restricted collection, documentaries, codecs and feature-length movies. The corporate may even make the most of present experience and relationships with manufacturers to satisfy the demand for advertiser-funded leisure from networks and streamers, producing alternatives for every to collaborate with the opposite.
As VP, Growth, Marzigliano will work throughout Chrome Studios’ unscripted slate alongside Government Artistic Director Stephen Parker, Founder and CEO Joel Mishcon, COO Emma Astaire and VP, North America Robert Chew.
Marzigliano joins Chrome Studios from her earlier function as Head of US Growth at Wag Leisure, the place she was throughout the corporate’s intensive US slate, together with factual collection for networks resembling Science Channel and Animal Planet. She additionally labored alongside Wag’s UK staff on the event of tasks for UK and worldwide streaming platforms together with Don’t Decide Up the Telephone for Netflix and The Seek for Instagram’s Worst Con Artist for ITVX. Previous to becoming a member of Wag, Marzigliano developed tasks for US-based networks together with Nationwide Geographic, Discovery, E!, HGTV, CMT, MTV and A&E because the Director of Growth for Zodiak NY and MY Leisure.
Stephen Parker, Government Artistic Director, Chrome Studios says: “Transferring into unscripted leisure is a pure subsequent step for Chrome. We have now recognized a chance to place ourselves as a thought-leading participant within the hybrid area between commercials and leisure, and Bri’s background in growing long-running collection and high-profile function docs for networks and streamers within the US and UK makes her the right option to construct on our unscripted slate.”
Bri Marzigliano provides: “I’m tremendous excited to be becoming a member of Chrome Studios. It’s a good time to be pondering outdoors the field, and Chrome’s longstanding relationships with worldwide manufacturers and establishments opens the door for us to develop premium content material for networks and streamers at a time when entry is vital.”
Chrome Studios can also be in growth on its first scripted undertaking, Poles Aside, written and directed by UK filmmaker Reggie Yates, impressed by the true story of the primary Black Briton to stroll over 400 nautical miles to the magnetic North Pole.
Pippa Considine
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