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Ambassador Theatre Group is now referred to as ATG Leisure. The group, which serves as each a theater proprietor and a producer, has additionally launched a brand new model motto: “ardour behind efficiency.”
“Now’s the appropriate time to vary our title to ATG Leisure, modernize our look and strengthen our model proposition,” ATG Leisure CEO Ted Stimpson mentioned in an announcement. “Over the previous few years, now we have grown rapidly and, with 64 venues and over 11,500 individuals throughout Europe and North America, we’re happy to unify the group with a model that displays the breadth of our enterprise at present. We’re all deeply dedicated to supporting our producers as they placed on unimaginable productions that excite, transfer and contact our audiences — and I imagine that is completely captured with our new motto, “ardour behind efficiency.’”
Based in London within the Nineties, ATG Leisure has had a theater-owning presence on Broadway since its 2013 acquisition of the Lyric Theatre. In 2017, the corporate acquired the newly reopened Hudson Theatre. In 2023, ATG Leisure and Jujamcyn Theaters combined operations, including Jujamcyn’s 5 Broadway venues (the Al Hirschfeld, August Wilson, Eugene O’Neill, St. James and Walter Kerr theaters) to its assortment of Predominant Stem venues.
As a producing entity, ATG Leisure is at the moment represented on Broadway with “Cabaret,” “The Wiz” and “Appropriate.” Moreover, ATG Leisure will produce the upcoming revival of “Sunset Boulevard.”
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