Kansas Athletics Returns to SIDEARM Sports to Launch New Digital Home


Refreshed KUAthletics.com slated to go reside this summer time. 

LAWRENCE, Kan. – Kansas Athletics has partnered with Learfield’s SIDEARM Sports activities, the nation’s main supplier of collegiate athletics web sites, to reshape the digital house of Jayhawks sports activities.

Launching this summer time, followers can anticipate a revamped KUAthletics.com with a contemporary, user-friendly design, improved performance, top-of-the-line safety, sooner loading instances and a give attention to accessibility, making certain inclusivity for all followers.

“We’re thrilled to be partnering with SIDEARM Sports activities on a reimagined KUAthletics.com digital expertise,” stated Jason Booker, Deputy Athletics Director for Exterior Affairs and Income Technology.  “In live performance with our already profitable partnership with Learfield and Paciolan, we anticipate finding new methods to ship the most effective content material and expertise in probably the most user-friendly approach to our followers.  We need to proceed to prepared the ground in our revolutionary strategy to our digital belongings and we all know that SIDEARM Sports activities will probably be an awesome associate in serving to us attain these targets.

The overhauled web site will emphasize deep engagement alternatives throughout video, ticketing, and the gameday expertise. With an elevated give attention to video content material, equivalent to Learfield Studio’s ‘The Blueprint,’ the positioning will present a brand new platform for all Kansas content material, consolidating reside, authentic, and pre-recorded content material into one location.

By way of SIDEARM’s intensive partnership with Paciolan – Learfield’s digital ticket and advertising platform – the positioning will present a extra interactive ticketing expertise, simplifying the method for followers to buy, handle, and safe tickets for his or her favourite Jayhawk groups.

“We’re excited to welcome Kansas again to SIDEARM,” stated Michael Clarke, Chief Working Officer of SIDEARM Sports activities. “As considered one of SIDEARM’s earliest Energy 5 shoppers, KU’s enter and collaboration have been essential to our platform’s improvement. In partnership with the distinctive staff in Lawrence, we’re desperate to innovate new methods to interact with followers worldwide.”

As a part of the partnership, Kansas and SIDEARM Sports activities’ Digital Content Team will launch new, immersive experiences to constantly interact with Jayhawk followers. Customers can anticipate ongoing updates after launch, together with future improvements equivalent to College Improvement microsites, Identify, Picture, and Likeness promotion and different Jayhawk-led initiatives.

About SIDEARM Sports activities
Working within the Learfield portfolio of firms since June 2014, SIDEARM Sports is the nation’s main digital supplier for faculty athletics. Learfield, the media and know-how firm powering school athletics, additionally represents Kansas by means of Jayhawk Sports activities Properties (multimedia rights), CLC (licensing) and Paciolan (ticketing).

SIDEARM is predicated in Syracuse, N.Y., and is trusted by among the greatest manufacturers within the business, together with most NCAA applications and Energy 5 athletic departments. As a frontrunner in digital fan engagement, SIDEARM Sports activities supplies the best-in-class software program and know-how that powers web sites, cell purposes, OTT media companies, reside stats, video streaming and extra for its companions. Purchasers proceed to belief SIDEARM for its help, reliability, customization and easy-to-use interface that permits faculties to tailor their content material and digital presence immediately for his or her followers.

To see extra about SIDEARM, please go to www.sidearmsports.com.



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