Partnering With Star Sports activities To Improve Fan Experiences
Meta has teamed up with Star Sports activities, because it did throughout the ICC Males’s Cricket World Cup 2023, to create participating experiences for followers all through the event. That is being achieved by means of common interventions at varied touchpoints.
‘Ask Star’ – Throughout a stay match, followers can submit their inquiries to the commentary staff at Star Sports activities on Threads, who will then choose a few of them to reply.
‘Ajab Gajab T20 Problem’ – Star Sports activities developed a one-of-a-kind idea the place former cricketers and a gaggle of content material creators performed a recreation of field cricket earlier than the beginning of the event. The members included cricketers resembling Harbhajan Singh, Irfaan Pathan, and Steve Smith, in addition to content material creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This occasion was broadcasted on Star Sports activities and in addition out there on reels for followers to look at.
‘Shor Squad’ – A gaggle of chosen creators could have the chance to have their reels broadcasted stay throughout the matches.
“At Star Sports activities, our mission is to reinforce the cricketing expertise for followers throughout each platform. We’re thrilled to deliver the cricket extravaganza to life by means of our Creator Community program, becoming a member of palms with prime creators and influencers to ship an immersive expertise by dialing up fan engagement, with initiatives like ‘Ask Star’ (Give followers an opportunity to ask inquiries to their favourite cricketing professional), ‘Dream Job’ (An opportunity to develop into an anchor on Star Sports activities) and the ‘Ajab Gajab T20 Problem’ (A blended staff match between cricketing heroes & followers). Along with Meta, we’re redefining fan engagement and are dedicated to creating unforgettable cash can’t purchase experiences for each cricket fanatic, uniting followers within the spirit of the sport,” Vikram Passi, advertising head, Star Sports activities.
Meta has additionally partnered with Mumbai Indians and Kolkata Knight Riders to host creator days, the place content material creators acquired an opportunity to work together and collaborate with the groups and gamers.
Customers must observe #IPL2024 on Instagram and seek for the tag ‘IPL2024’ on Threads, for all newest conversations and entertaining content material from the continued season.
