OML Entertainment appoints Kreeti Gogia as head of content, Marketing & Advertising News, ET BrandEquity


<p>Kreeti Gogia</p>
Kreeti Gogia

OML or Only Much Louder Entertainment, a market-leading, full-service media and leisure organisation has introduced the appointment of Kreeti Gogia as head of content signaling a strategic leap ahead in shaping the way forward for digital entertainment.

With shut to fifteen years of expertise in media, Gogia has labored on fiction, non-fiction and scripted actuality storytelling whereas nurturing and collaborating with a number of artists, guiding their transition from YouTube to OTT and even tv.

Gogia has been related to OML since 2015, first as a contract government producer earlier than approaching board full-time and rising as much as turn into content material head in 2019. Throughout this time, she labored extensively on initiatives like Comedy Hunt on YouTube, Pushpavalli, Shaitan Haveli, Laakhon Mein Ek and all seasons of Comicstaan.

With a portfolio of over 25 stand-up specials, together with Comedians of the World for Netflix in India, and several other fiction exhibits, Gogia’s various experience has been instrumental in OML’s success.

She has beforehand labored at UTV Productions, Endemol Shine India, Wakao and Colosceum Media creating content material for Amazon Prime Video, Netflix, UTV Bindass, Channel [V], MTV, YouTube, Jio Cinema and extra. Most not too long ago, she additionally helped arrange 1947 Productions, the place they created content material for Zee5, MX Participant and Epic On.

Gogia brings a wealth of expertise and experience to her new position at OML Entertainment, the place she’s going to helm the complete content division whereas overseeing all enterprise and operations for it.

Talking of Gogia’s appointment, Gunjan Arya, chief government officer of OML Leisure stated, “As Kreeti takes on her new position at OML Leisure, her deep understanding of tv manufacturing and observe report of success highlights her readiness to guide our long-form original content division into a brand new period of excellence. Kreeti’s appointment signifies greater than only a management change — it symbolises OML Leisure’s dedication to delivering immersive content material tailor-made for the digital age. As audiences more and more flip to OTT platforms for his or her leisure wants, OML Leisure is primed to fulfill this demand head-on beneath Kreeti’s visionary steerage.”Talking of her new position, Gogia stated, “OML holds immense significance in my profession journey; it is the place I’ve grown each personally and professionally. I could not be happier getting into a task that enables me to not solely form the content material we create but in addition affect how we produce and develop it. In immediately’s saturated content material panorama, standing out generally is a actual problem.”

“Nevertheless, I am genuinely assured within the high quality of the content material we’re set to provide due to the distinctive workforce and exterior expertise we have now on board. As we forge forward, I am wanting to enterprise into uncharted territories, carrying ahead OML’s legacy of being on the forefront of innovation,” she added.

Dhiraagu partners with Lionsgate Play

The deal will allow the entry of unique leisure content material from the Lionsgate content material slate to the Maldives. The alliance with Dhiraagu in Maldives has additional solidified our footprint in South Asia, fostering a deeper reference to the varied viewers within the Maldivian market. This collaboration is poised to supply the nation’s viewers seamless entry to Lionsgate Play’s premium content material, and additional enrich the leisure experiences of our viewers, stated an announcement from Lionsgate.

  • Revealed On Apr 16, 2024 at 01:00 PM IST

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