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On TV, the broadcaster is looking for advert charges of over Rs 6.2 lakh per 10-second spot from sponsors and Rs 6.4 lakh per 10-second spot from spot patrons. For simply India and playoff matches, the 10-second fee goes as much as Rs 35 lakh and Rs 18 lakh on cell and CTV, respectively.
Disney Star owns each TV and digital rights for ICC occasions in India.
ET has reviewed the advert fee card floated by the broadcaster for each Star Sports and Disney+ Hotstar.
Within the 2022 version, the broadcaster sought advert charges of round ‘9-10 lakh from each sponsors and spot patrons, respectively.
Its essential to notice that negotiated advert charges are sometimes decrease than the cardboard fee.In accordance with a report by TAM Media, advert volumes per match throughout the ICC T20 World Cup 2022 witnessed a decline of 47% in comparison with the ICC T20 World Cup 2021.The corporate declined to supply any remark till press time.
The broadcaster, which had secured India media rights with a successful bid of $3 billion for the 2024-27 cycle, is looking for outlay of over ’60 crore from co-presenting sponsors for each commonplace definition (SD) and excessive definition (HD) channels.
On a standalone foundation, SD and HD channels have outlays exceeding ’45 crore and ’25 crore, respectively. Within the case of an affiliate sponsor, the outlay is over ’40 crore throughout SD and HD channels. The outlays for SD and HD channels individually are over ’30 crore and ’15 crore, respectively.
Disney+ Hotstar, which can livestream the match, is looking for increased sponsorship outlays in comparison with TV.
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