VADODARA: A month after PM Narendra Modi requested Amul to emerge as world’s largest dairy, ‘The Style of India’ has taken a giant leap by launching contemporary milk in US. That is the primary time that Amul’s contemporary milk vary has been launched outdoors India.
Partnership of Gujarat Co-operative Milk Advertising Federation (GCMMF) and Michigan Milk Producers Affiliation (MMPA), US’s tenth-largest dairy cooperative, was introduced at MMPA’s 108th annual assembly at Novi, Michigan, on Thursday.
This can be a continuation of Amul’s relations with Michigan. Dr Verghese Kurien, founder-chairman of GCMMF, was an alumnus of Michigan State College.
“This may guarantee all our American and Indian shoppers are nourished and energised with the goodness of Amul milk,” Jayen Mehta, managing director of GCMMF, advised TOI.
On Feb 22, PM Modi had requested farmers of Gujarat to show Amul into world’s largest dairy whereas addressing a gathering at golden jubilee celebrations of GCMMF in Ahmedabad.
Amul has launched its vary of contemporary milk in US in packs of 1 gallon and half a gallon beneath the identical model identify and composition that’s fashionable in India – Amul Gold (with 6% milk fats), Amul Shakti (with 4.5% milk fats), Amul Taaza (with 3% milk fats) and Amul Slim n Trim (with 2% milk fats). The variants will probably be out there at main Indian grocery shops all through the East Coast and Midwest markets of US.
Amul plans to launch different dairy merchandise, together with curd, buttermilk and paneer in US markets to cater to rising demand of Indian diaspora there.
GCMMF can even launch mass media campaigns, together with its fashionable TV industrial ‘Doodh Doodh Piyo Glass Full Doodh’ in US.
Partnership of Gujarat Co-operative Milk Advertising Federation (GCMMF) and Michigan Milk Producers Affiliation (MMPA), US’s tenth-largest dairy cooperative, was introduced at MMPA’s 108th annual assembly at Novi, Michigan, on Thursday.
This can be a continuation of Amul’s relations with Michigan. Dr Verghese Kurien, founder-chairman of GCMMF, was an alumnus of Michigan State College.
“This may guarantee all our American and Indian shoppers are nourished and energised with the goodness of Amul milk,” Jayen Mehta, managing director of GCMMF, advised TOI.
On Feb 22, PM Modi had requested farmers of Gujarat to show Amul into world’s largest dairy whereas addressing a gathering at golden jubilee celebrations of GCMMF in Ahmedabad.
Amul has launched its vary of contemporary milk in US in packs of 1 gallon and half a gallon beneath the identical model identify and composition that’s fashionable in India – Amul Gold (with 6% milk fats), Amul Shakti (with 4.5% milk fats), Amul Taaza (with 3% milk fats) and Amul Slim n Trim (with 2% milk fats). The variants will probably be out there at main Indian grocery shops all through the East Coast and Midwest markets of US.
Amul plans to launch different dairy merchandise, together with curd, buttermilk and paneer in US markets to cater to rising demand of Indian diaspora there.
GCMMF can even launch mass media campaigns, together with its fashionable TV industrial ‘Doodh Doodh Piyo Glass Full Doodh’ in US.
