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- Taylor Swift and Travis Kelce are selling one another’s enterprise ventures.
- At Coachella, Swift wore a hat with the title of Kelce’s podcast on it.
Given their doting smiles and clasped arms at any time when they’re out and about collectively, Taylor Swift and Travis Kelce appear good for one another.
And so they’re undoubtedly good for enterprise.
When the couple was noticed collectively at Coachella this weekend, as an illustration, Swift sported a inexperienced “New Heights” hat in a nod to Kelce’s podcast that he shares together with his brother, Jason Kelce.
As their relationship developed since its begin final summer time, the Kansas Metropolis Chiefs tight finish regularly dropped details on his podcast to the sheer delight of Swifties, who repeatedly scour for easter eggs in regards to the pop star’s life and discography.
Along with selling the tight finish’s podcast, Swift additionally donned his Chiefs gear whereas cheering him on throughout his NFL season, which culminated in a Super Bowl win in February. Swifties picked up on that, too, with some international fans wearing Chiefs merch when seeing Swift in live performance throughout her Eras Tour.
Whereas Swift has promoted Kelce’s ventures, the NFL star has performed the identical for her. In September, he donned a 1989-themed fit in a nod to “1989 (Taylor’s Version)”, Swift’s rerecorded album.
Their twin financial impression extends past themselves.
The proprietor of the Chiefs credited Swift with growing the team’s female viewership, and a few consultants estimated she made the workforce over $300 million, Newsweek reported.
The demand for her Eras Tour tickets soared so excessive, in the meantime, that it broke the Ticketmaster site, resulting in a Congressional inquiry into the ticketseller.
Swift’s American live shows injected over $5 billion into the nationwide economic system. In actual fact, from live performance stops to appearances at NFL video games, Swift creates a burgeoning mini-economy in all places she goes.
Spokespersons for Swift, Kelce, and New Heights didn’t instantly reply to a request for remark from Enterprise Insider on Sunday.
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