Why Samsung beating Apple for as world’s biggest smartphone brand is good news for Google |

Android is about to develop at “twice the tempo of iOS” in 2024, in accordance with analysis director Nabila Popal from the Worldwide Information Company (IDC). It’s because Apple‘s iPhone gross sales dropped by 10% within the first quarter of 2024, permitting Samsung to reclaim the highest spot within the international smartphone market.
The IDC’s report highlights the altering dynamics within the smartphone trade, with Android poised to make a robust comeback after a number of years of decline.Popal advised CNN, “It is also very vital that Samsung is again on the high. This 12 months, we expect Android to develop at twice the tempo of iOS.” This projection is predicated on the truth that Android has extra room for development after experiencing a steep decline in recent times.

Apple’s struggles

Apple’s lack of momentum will be attributed to a number of elements, together with elevated competitors, nationalism, and a difficult financial atmosphere in China, one of many firm’s most necessary markets exterior the US. Regardless of Apple’s efforts to spice up gross sales by means of reductions in China, shoppers more and more flip to nationwide manufacturers resembling Huawei, Xiaomi, and OPPO/OnePlus.
The IDC report additionally notes that whereas Apple and Samsung are anticipated to take care of their maintain in the marketplace, the resurgence of Chinese language producers will probably proceed. Huawei, specifically, made headlines final 12 months with its Mate 60 smartphone, which featured a complicated processor that shocked trade specialists given the U.S. authorities’s efforts to limit China’s entry to international chip expertise.

The AI Issue

Because the smartphone market recovers in 2024, with a robust emphasis on AI, Samsung seems to be in a beneficial place to capitalise on this development. Popal said, “As the general smartphone market recovers this 12 months, with a robust give attention to AI, Samsung is in good place to develop additional this 12 months.” So, synthetic intelligence (AI) goes to be a significant component contributing to Android’s development.
Samsung has made vital strides on this space, emphasising AI developments in its newest Galaxy S24 lineup for messaging, images, and video games. In distinction, Apple has but to articulate a robust message about AI, which might influence client curiosity in its merchandise.