Meta collaborates with Star Sports; bring alive the fan experience on Instagram and Threads, ET BrandEquity

Meta has collaborated with content material creators, a number of particular groups and Star Sports to deliver alive the fan expertise on Instagram and Threads.

Collaborating with over 250 content material creators

The keenness that individuals in India have for his or her pursuits is unparalleled. In accordance with the 2024 GenZ Pattern Discuss report, greater than 90 per cent of teenagers determine themselves as a part of a fandom, with cricket being one among their predominant pursuits. This was evident throughout the ICC Males’s Cricket World Cup 2023 which acquired over 16.9 billion views on ICC’s platforms on Meta.

Meta is collaborating with over 250 content material creators to amplify discussions on Threads throughout the present event. A few of these accounts embody:

Groups – Chennai Super Kings, Mumbai Indians and Royal Challengers Bengaluru.
Specialists – ex cricketer Akash Chopra, sports activities presenter Ridhima Pathak and analyst Mufaddal Vohra.
Creators – Naveen Singh aka bihariladka, Shreyas Mendiratta and Deepika Venkatachalam aka deepika_v__

“The present cricket fever is all about intense rivalries, passionate involvement and powerful fan following. With platforms like Threads that allow followers and consultants to voice their opinions and Instagram that permits followers and athletes to share moments and create distinctive content material associated to the video games, we’re devoted to intensify this pleasure by means of our partnerships and collaborations with creators from throughout India. We’re grateful to our companions like Star Sports activities as properly, to hitch on this journey,” Paras Sharma, director, content material and neighborhood partnerships, Meta, India.

Partnering with Star Sports activities to reinforce fan experiences

Meta has teamed up with Star Sports activities, as they did throughout the ICC Males’s Cricket World Cup 2023, to create partaking experiences for followers all through the event. That is being achieved by means of common interventions at varied touchpoints.

‘Ask Star’ – Throughout a stay match, followers can submit their inquiries to the commentary group at Star Sports activities on Threads, who will then choose a few of them to reply.
‘Ajab Gajab T20 Problem’ – Star Sports activities developed a one-of-a-kind idea the place former cricketers and a gaggle of content material creators performed a sport of field cricket earlier than the beginning of the event. The individuals included cricketers reminiscent of Harbhajan Singh, Irfaan Pathan, and Steve Smith, in addition to content material creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This occasion was broadcasted on Star Sports activities and likewise out there on reels for followers to look at.
‘Shor Squad’ – A bunch of chosen creators can have the chance to have their reels broadcasted stay throughout the matches.

“At Star Sports activities, our mission is to reinforce the cricketing expertise for followers throughout each platform. We’re thrilled to deliver the cricket extravaganza to life by means of our Creator Community program, becoming a member of arms with high creators and influencers to ship an immersive expertise by dialing up fan engagement, with initiatives like ‘Ask Star’and the ‘Ajab Gajab T20 Problem’. Along with Meta, we’re redefining fan engagement and are dedicated to creating unforgettable cash can’t purchase experiences for each cricket fanatic, uniting followers within the spirit of the sport,” Vikram Passi, advertising and marketing head, Star Sports activities.

Partnering with groups

Meta has additionally partnered with Mumbai Indians and Kolkata Knight Riders to host creator days, the place content material creators received an opportunity to work together and collaborate with the groups and gamers.