Lately, we’ve got been revealing the world’s most-awarded advertisers, agencies, people and campaigns. This week, to coincide with The Drum’s Leisure Focus, we dig into the campaigns listing as soon as extra, spotlighting work from the leisure trade that picked up essentially the most gongs at 2023’s award reveals.
Taking the highest spot is BBDO Toronto’s ‘Lacking Matoaka’ for journal model Muskrat. Addressing an Amnesty Worldwide stat that reveals sexual stereotypes to be a significant component in violent assaults in the direction of Indigenous girls and women, who’re 16 occasions extra more likely to be murdered than every other group, the company created a full-length different audio monitor for Disney’s Pocahontas, written and recorded by Indigenous writers, that synced with each syllable within the movie and corrected the stereotypes and inaccuracies portrayed in it.
The second-most-awarded marketing campaign in 2023 was VML Mexico’s ‘Shout,’ a boxing movie for Spanish and Hispanic American telecommunications big Movistar that tackled homophobia in Mexico – specifically, the cyberbullying of homosexual individuals – via a movie that turns the notion of machismo on its head.
Third-most-awarded, in the meantime, was Penguin Random Home’s ‘The Unburnable E book’ by Rethink, which was additionally the most-awarded agency in the world in 2023. The undertaking, which additionally won the Grand Prix and Physical Product Design awards at The Drum Awards for Design, got here in response to a sudden uptick within the prohibition of books inside the American college system in 2022 and noticed the Canadian company produce a flame-resistant copy of Margaret Atwood’s bestselling basic The Handmaid’s Story, which has been one of the crucial generally banned books in the US since its publication in 1985. To advertise the undertaking, Rethink filmed a very mischievous-looking Atwood donning a pair of thick gloves and firing a flame-thrower on the unburnable guide.
The World Creative Rankings are compiled by exhaustively analyzing the efficiency of hundreds of items of artistic work throughout 22 main trade awards packages all through the earlier calendar 12 months.
That knowledge is then used to find out the individuals rankings – the CCOs, ECDs, artistic administrators, artwork administrators and copywriters chargeable for essentially the most creatively awarded work in 2023. Their firms are then ranked, with these rankings together with the most effective companies, networks and holding firms, that are then cut up by nation and area. The advertisers who fund the world’s most awarded work are additionally ranked, whereas the sectors that provide the richest return in artistic gongs, whether or not that be Meals & Drink, Automotive, Retail or Charity, are additionally evaluated.
Head over to our devoted World Artistic Rankings hub to see the complete listing of most-awarded leisure campaigns on this planet, plus all of our different tables and breakdowns, in addition to full particulars of the methodology that goes into the manufacturing of the rankings.
